Consumer and Business Interest in Impact Surges Across Europe as B Corp Month 2025 Kicks Off
B Lab has launched B Corp Month 2025, an annual global campaign bringing together nearly 10,000 Certified B CorporationsTM across 100+ countries and 160 industries to highlight the measurable impact of purpose-driven business. Throughout March, B Corp Month raises awareness for B Corp-certified companies that prioritize purpose alongside profit, inspiring more businesses to act with transparency and accountability.
B Corp Month 2025: The Rise of ‘Generation B’
This year’s campaign will showcase the rise of ‘Generation B’—a new wave of businesses and thought leaders driving positive change. Highlights of B Corp Month 2025 include:
● The first-ever Greek B Corp Summit will gather business leaders to advance impact in Southern Europe.
● Ireland’s largest-ever B Corp gathering brings together purpose-driven businesses to discuss the future of business as a force for good.
● In France, the Génération B Corp event is open to B Corps, businesses, and friends of the movement to celebrate impact together.
Businesses, media, and consumers are invited to explore the full calendar of events and activations to learn more about B Corp at www.bcorpmonth.com/europe.
B Corps: A Growing Economic Force in Europe
The rise of ‘Generation B’ is more than just a mindset shift—it’s fueling real economic growth. In Europe, the B Corp community continues to expand, with a 24% increase in the past 12 months alone. More than 2,100 Certified B Corps now operate across 31 countries, employing over 370,000 people in industries ranging from finance and technology to manufacturing and retail.1
A recent B Lab study2 also found that 57% of European consumers consider sustainability and certifications when making purchasing decisions and 49% factor it into job choices. Simultaneously, nearly one in four Europeans now recognize Certified B Corps. Especially among younger generations (25-34), recognition is soaring, reflecting a strong demand for purpose-driven companies.
“Sustainability is Europe’s competitive advantage,” says Juliette Caulkins, Managing Director of B Lab Europe. “Across the region, we’re seeing a generational shift in business—where companies that prioritize people and the planet are proving to be more resilient and financially successful.3 Consumers, employees, and investors are demanding better business, and B Corps are delivering. Now, it’s up to the EU to safeguard its Green Deal ambitions, protecting Europe’s competitive advantage while supporting responsible businesses.”
Raising the Bar: A New Generation of B Corp Standards
As the movement continues to grow, B Lab is preparing to launch the next generation of standards for B Corp Certification, ensuring businesses remain at the forefront of responsible leadership, and setting a high bar for transparency, accountability, and impact.
This evolution of B Corp Certification is more than just a milestone—it’s a challenge to businesses everywhere to step up and prove that profit and purpose can go hand in hand. As these new standards take effect, the question is no longer why businesses should act responsibly, but how they will rise to meet the challenge.
About B Lab
B Lab™ is the network transforming the global economy to benefit all people, communities, and the planet. B Lab creates standards, policies, tools, and programs that shift the behavior, culture, and structure of capitalism. We mobilize the global B Corp community toward collective action to address society’s most critical challenges and collaborate with governments, academia, coalitions, and institutions to drive economic systems change.
As part of this global network, B Lab Europe raises awareness for the B Corp movement, advocates for legislation that holds businesses accountable, and drives impactful change in the European economy.
About B Corp Certification
B Corp™ Certification verifies that a business meets B Lab’s standards of environmental and social performance, accountability, and transparency across its operations.
- 1 Note: Data reflects Europe excluding the UK.
- 2 2024, B Corp Brand Awareness study conducted in Europe (excl. UK), Report to be released in March 2025.
- 3 2024, European B Corp’s Financial Resilience (excl. UK).
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